Opening is the New Closing: “You Had Me at Hello” 1
Consider the a famous scene from Jerry Magurie when Renee Zellweger said: “You had me at hello.” Tom Cruise had the opening right when he said “Hello, I’m looking for my wife.”
I can say with confidence that in today’s sales environment, opening your sales conversation with a show of care; preparation and knowledge of the prospects situation is what wins attention. Without attention you can’t close the sale.
