Daily Archives: April 22, 2014

Have a Hypothesis, Be Humble, Ask Questions like Columbo

This entry was posted in Advertising Advertising Sales Digital Sales Media Sales Sales Sales Management Sales Tips Sales Training and tagged Ad Sales Preparation Ad-Sales to Clients Appointments Getting Appointments Listening Opening the Ad Sales Call on by

The solution to overcoming fear of being wrong, is avoiding the need to be right. Journalists do this all the time by asking first the obvious, then the un-obvious question. Columbo, my favorite disheveled TV detective, would pose two conflicting sets of facts and ask questions trying to resolve them.

Publishing Strategy: Use Social Media, Invest in Content. 1

This entry was posted in Advertising Advertising Sales Blog Digital Sales Management Sales Management and tagged Advertiser Marketing Services Advertising Sales Managment Competitive Advantage Media Revenue Strategies Media Revenue Tactics on by

High quality content, and more and more of it, is your social media strategy. People share content, and comment on content via social media. No content, no sharing. Build your content first. Readers will share on their social media of choice. When Facebook declines they’ll share it on the next platform, be it Snapchat or Instagram or one we haven’t heard of yet.