Daily Archives: May 1, 2014

Cold-Calling is an Investment: Do it Right

This entry was posted in Advertising Sales Blog Management Sales Management Sales Tips Sales Training and tagged Advertising Sales Training Appointments Cold-calling Getting Appointments How to Sell Advertising How To Sell Print Advertising on by

Your cold-calling is adding extra targeted, customized, frequency to the rest of your ad-sales-marketing plan that helps you win new business. Your calls are targeted to the prospects with the greatest need or potential for business volume. Think of your cold-calling plan as a personal brand-building process.