Integrated Media

Why to Learn How to Sell Programmatic Advertising

This entry was posted in Advertising Sales Consulting Digital Sales Integrated Media Media Sales Sales Training and tagged Advertising Sales Managment Advertising Sales Training Hybrid Media Integrated Media on by

Today, advertisers want and need a complete solution. And advertising sales people need ad sales training on how to sell hybrid advertising packages where the value is greater than the sum of the parts. Like a hybrid car with two engines that work separately and together to provide higher mileage, a hybrid ad sales proposal provides the advertiser with coordinated media elements that may include premium display to build interest and brand trust and programmatic impressions to reach that same customer as they move through the purchase decision process.

The Multi-screen Advertising Proposal: Will Your Team be Ready?

This entry was posted in Advertising Sales Blog Digital Sales Integrated Media Media Sales Sales Training and tagged Advertising Sales Training Hybrid Media on by

You don’t have to be a television company to synchronize a campaign with a TV media-buy. Will your sales team know how to propose how to tie-in ads on the tablet-delivered site tie in with the TV ads on the screen across the room? If not you’ll be missing an opportunity.

When Does Digital Support Print? 1

This entry was posted in Advertising Sales Blog Digital Sales Integrated Media Media Sales Sales Management Sales Tips and tagged Advertising Sales Managment Competitive Advantage Hybrid Media Hybrid Sales Team on by

Recent increases in print sales for Men’s magazines show why selling print and digital through the same “hybrid” sales force can be an advantage for print publishers. We have observed that when a print campaign is won, the timing on that will be well before the digital campaign is decided. Long-ago we wrote this ad-sales tip on how to leverage that print win into digital revenue.

Can Publishers Thrive While Agencies Die?

This entry was posted in Advertising Advertising Sales Consulting Digital Sales Integrated Media Media Sales Sales Management and tagged Ad-Engagement Advertiser Marketing Services Customized Ad Creative on by

In the marketing world of 2013, creative that works in one medium may not reach enough of the target audience effectively. With shorter attention-spans, and so many attention-demanding media, achieving engagement with the creative is tougher than ever.

Clients are finding that an industrialized – assembly line – approach may make more creative but not more effectiveness. Just like more movies from a studio doesn’t mean more movies that are successful, there is a limited about of great creative talent to make great advertising.

Publishers can help by executing creative because they know what works in their market better than anyone.

Sell a “Path to Purchase” to Grease Your Own Path to Sale 1

This entry was posted in Advertising Sales Blog Consulting Digital Sales Integrated Media Media Sales Sales Tips on by

One thing never fails to interest senior executives, and it will command the attention of advertising purchase decision makers down the line, that is new information or perspective on their customers, or their marketplace. The most riveting information is data on how their customers make purchase decisions, lately known as the “path to purchase.”

Purchase Influence Loop from Altimeter Group