media glossary
Utilize this glossary to stay current with the ever increasing terms used
to define new media.
Navigate the glossary by clicking on the first letter of the term you seek
the definition of:
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Book Notes
Selling the Invisible;
A Field Guide to Modern Marketing by Harry Beckwith
This little book will help you sell advertising more than any other currently on the market. Advertisers don’t want to own the spots, or the banners or the pages we might sell them. They want to own the results of the advertising expenditure. And because the results are sometimes not immediate, sometimes not close-enough to the point of sale, or often obscured by other business factors, they are frequently invisible. continue
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