When I read the story in the Harvard Business Review about the need to approach selling differently when selling to women, I was very curious. Is this an issue I need to understand better? Do I need to learn about nuances of selling to women versus men to teach advertising sales training at the highest level?
It might need to be said that media companies too need to be built on teamwork because when it comes to advertising sales, advertisers tend to be like sheep. The more one sales person is successful, another will find it easier to win business because other advertisers will follow.
Everywhere I turn recently I hear more about the abject story of the serial-harasser and generally thuggish Richie Incognito of the Miami Dolphins. As you most likely have heard he so hassled and threatened his teammate, Jonathan Martin, that Martin left his team and multimillion dollar salary. Apparently Incognitos activity was tolerated and quite possibly encouraged […]
