How to Sell Advertising

A Sales Call Is Like a Blind Date: Are You Talking Too Much?

This entry was posted in Advertising Sales Blog Media Sales Sales Management Sales Tips Sales Training and tagged Ad Sales Preparation Ad-Sales to Clients Advertising Sales Training Appointments Engagement Engaging How to Sell Advertising Opening the Ad Sales Call on by

What do dates and sales calls have in common? You probably need to win another meeting or date to accomplish your goal. You are, in fact, building a relationship. You know good and well that talking about yourself too much on a date is a way to make sure it’s […]

Cold-Calling is an Investment: Do it Right

This entry was posted in Advertising Sales Blog Management Sales Management Sales Tips Sales Training and tagged Advertising Sales Training Appointments Cold-calling Getting Appointments How to Sell Advertising How To Sell Print Advertising on by

Your cold-calling is adding extra targeted, customized, frequency to the rest of your ad-sales-marketing plan that helps you win new business. Your calls are targeted to the prospects with the greatest need or potential for business volume. Think of your cold-calling plan as a personal brand-building process.