Automated Advertising and Publishing Economics
Publishers can fight back and regain lost programmatic advertising revenue. But success is not automatic. If you are bewildered by the jargon Ambro.com has the solution for you…
Media Revenue Tactics
Don’t Let Goals Get in the Way of Success
Many senior managers, without experience in sales, try to increase sales by setting deadlines and adding bonuses that hurt sales and hurt business. According to Ken Krogue, writing in the Harvard Business Review, “It is a vicious cycle. And companies know it. Yet they continue the practice, month after month and year after year, perhaps unaware of how much it’s really costing them.”
The Secret Digital Publishing Strategy Hiding in Plain Sight
Email is 1) the strongest consumer connection on the internet short of a paid relationship, and 2) a fantastic way to deliver content and advertising, and 3) by far a bigger opportunity for publishers than social media because everyone has email…it’s required to register for social media.
Negotiating for Advertising Dollars
Ad sales executives need to keep good negotiating practices in mind when the negotiation starts. When a client devotes time to an actual discussion of whether you can meet their price, it is a powerful signal your property is one of a few, not one of many choices.
I Was Wrong
As we should know from many other industries, when there is a lot of money available, very creative scams will be hatched. Recently Advertising Age ran this article explaining how more sophisticated scammers have developed technology that avoids bot blockers by appearing to be a human scrolling and interacting with a web page.
Publishing Strategy: Use Social Media, Invest in Content. 1
High quality content, and more and more of it, is your social media strategy. People share content, and comment on content via social media. No content, no sharing. Build your content first. Readers will share on their social media of choice. When Facebook declines they’ll share it on the next platform, be it Snapchat or Instagram or one we haven’t heard of yet.
How to Win the Close Ones
Too often media companies feel pressed to ad in free pages or free digital impressions when that is really not different from lowering the price. Media companies would be far more successful with breaking those ties, assuming they have their media priced appropriately, by offering research.
Simple Smart Advertising Targeting
Since traffic driven by postings to Facebook and Twitter tend to be one-and-done, why not capture the greatest revenue you can at the point of entry?
