Was It a Print Bubble?
Perhaps what the publishing industry hasn’t understood is that we were in a print bubble in the late 1990’s and early years of this century. We believed, for some reason that the market needed dozens of home magazines. We believed that the world needed hundreds of tech magazines and more than a dozen national parenting and baby care magazines. In many, if not most, business-to-business sectors there have been 3 or 4 or even five entries.
