Selling Ads to Female Decision Makers

How to Sell Advertising: Know Your Customer 1

This entry was posted in Advertising Advertising Sales Media Sales Sales Sales Management Sales Training and tagged 10-Minute Sales Call Advertising Sales Managment Advertising Sales Presentation Advertising Sales Training Appointments Getting Appointments How To Sell Print Advertising Selling Ads to Female Decision Makers on by

60% say that “input from the client” is always “a resource use when preparing/selecting the list of media for consideration.” This is the highest of all reported sources, far above SRDS itself (27%) and above “research,” the next highest at 56%. And 54% say “client dictates” “always” or “often” are the cause of changes/turnover in a schedule. Are you getting the client sales calls you need to win ad-sales in this environment?

Should You Sell Advertising to Women Differently Than to Men?

This entry was posted in Advertising Sales Management Media Sales Sales Sales Management Sales Training and tagged Ad Sales Preparation Advertising Sales Managment Advertising Sales Training Persuasion Selling Ads to Female Decision Makers on by

When I read the story in the Harvard Business Review about the need to approach selling differently when selling to women, I was very curious. Is this an issue I need to understand better? Do I need to learn about nuances of selling to women versus men to teach advertising sales training at the highest level?